The Message & The Member, In a Crisis or Any Day

When a crisis hits, many organizations react by quickly filling the members' inbox and social feed with as much information as possible. You want members to know you care, and that you have valuable information to share. They are worried and overwhelmed. It’s no time to “wing it” when it comes to how you communicate – anytime, and especially in a crisis. If you don’t have a crisis communications approach across your organization and a strong, relevant message for your members, you’ll learn about making a few intentional decisions about how to communicate during times of uncertainty.

Takeaways:

• Prioritize six critical, interrelated steps to be hyper-relevant today, and so that they’ll appreciate you even more tomorrow
• Use your existing communications plan to guide the new work. If you don’t have one, you’ll get a template to guide you
• Decide the critical information you need to gather and who will relay it
• Build credibility with one key message that makes clear why the member should rely on your association

Led by Melynn Sight, President | nSight Marketing, Inc