Many associations are seeing a significant hit to membership this year due to the COVID-19 crisis. Yet some associations are growing. What can we learn from these associations and other historically fast-growth associations? What can you do during these tough times, and how can you prepare for faster membership growth ahead? Learn about three success factors that could be Game Changers for your organization: (1) getting everyone on board to invest in membership recruitment, (2) building a best practices recruitment program, and (3) innovating to drive membership recruitment. We will discuss strategies, tools, and insights you can apply to your association. You will learn how to make a case for sustaining and even increasing your membership marketing budget, so you can convince senior management and your board that membership recruitment should be a top strategic priority, especially now.
Content Leader: Elisa Joseph Anders, DCMP, with Marketing General Incorporated