Online learners are discovering the greater value in programs that are more education-based than information-based, and they are willing to pay more for online programs that produce results through transformational, rather than transactional, experiences. Enter online courses, a hybrid of online lecture and instructor-led consultation that can serve wider audiences with greater impact than standard in-person workshops and webinars. Creating online courses sounds time-consuming and expensive, but it doesn’t have to be if you know how to repurpose the content that is already being produced as live seminars and webinars. This session is a step-by-step approach to content curation that will give association educators the tools to increase audience reach and program revenue by converting seminars and webinars into online courses.
Content Leader: Mike Mitchell, CAE, with MG Strategy Consulting