➤ CEO Strategy Summit: Creating Your "Next Normal" ♦ Sponsored by Visit Sacramento


Decision-Making Strategies for Association Leaders during Times of Uncertainty

The "new normal" is what happens to us; the "next normal" is what we choose to create in response. Short-term decisions have been made in response to COVID-19, but what about long-term strategies and impact? Mary Byers, CAE, author of ASAE’s bestseller, Race for Relevance: 5 Radical Changes for Associations, will join us to present a framework and filters to help continue recovery. She’ll also share what she’s hearing from association professionals across the country, provide a list of resources and suggestions for working with the board, and answer your questions.

Content Leader: Mary Byers, CAE, CSP